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Meet Fabio in Encinitas This Weekend

Fabio will be at Whole Foods on Saturday promoting protein powder.

He’s ditched the butter substitute but not his long locks — Fabio is back and he’s here in Encinitas.

The international posterboy for romance novels will be at Whole Foods this weekend to promote his new protein powder. Fabio, who hails from Italy, is a former spokesperon for I Can’t Believe It’s Not Butter (we all remember those commercials...right?) and now he’s back with his own health food to promote, Healthy Planet Nutrition Protein Powder.

Fabio’s protein powder comes in four different varieties, including chocolate and vanilla. They’ll be available at Whole Foods stores and on Feb. 18, Fabio will be available at our local Whole Foods store with them.

Stop by our local Whole Foods on Saturday from 2-4 p.m. to meet the famous hunk and to pick up some protein powder. Fabio will be available for pictures and autographs so bring your cameras, ladies. 

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