When Beverly Goodman knew she wanted to open a store—she didn't consider a location outside of the city.
Now, is known as the go-to spot for unique goods in the region.
Check out Patch's Q&A to learn more about the business.
Patch: Why did you choose Encinitas to open your business?
Beverly Goodman: I opened Coast Hwy Traders in 1995 in Encinitas. As it where I live, I never considered anywhere else.
Patch: What are some of the current challenges you face as a business owner?
Goodman: Keeping up with social media is a new challenge facing small businesses today. You have to keep on top of it daily.
Patch: What distinguishes your business from others in the same industry?
Goodman: We are a unique store. We carry many local artists. We strive to do fair trade. We support an orphanage in Mexcio . We buy from many different families in Mexico and they look forward to my visiting. They usually know I am in the area by word of mouth so over the years I have learned to make sure I never skip an artist and their family. We have great prices . WE carry clothes, jewelry, mermaids . seashells , hats and lots of other items. Some people have compared us to an old Pier 1.
Patch: What's the best business advice you've been given?
Goodman: Treat vendors and sellers fairly. Buy what you love and do not overextend yourself.