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HTFU Encinitas; SPY Has a New Billboard on Coast Highway

Courtesy photo.
Courtesy photo.

Carlsbad-based SPY is at it again. The local business posted another billboard on Coast Highway 101 in Encinitas that will get you thinking... and it may be controversial, again.

It simply has the message "HTFU" on it.

In the past, the maker of sunglasses had posted “Happy to Sit on Your Face” to promote its new Happy Lens, a line of sunglasses designed to make whoever wears them happier by letting in more sunshine to boost serotonin levels in the brain, and another billboard with "Happiness Is Coming..."

SPY is asking readers what the new message means too. On it's Facebook page it posted:

We are Happy to put a smile on people's faces with our new billboard in Encinitas, California, but what does it mean? Comment on this post with what you think "HTFU" means, and here's a hint, it's always good to start with HAPPY. The person with the happiest, most creative answer will win a new pair of SPY sunglasses with the Happy Lens!

What do you think it means? Let us know in the comment section below.

Walt De La Pena February 07, 2014 at 12:28 PM
Another attempt by a company to try and sneak the "F" word on a billboard...original and offensive. Hope They Fail Unfortunately I give it a week tops.
Judy Williams February 07, 2014 at 12:47 PM
Anything that adds humor to my morning commute is fine by me. I can't honestly say I know how to interpret this message, but it's a fun way to spend my time before jumping on the 5. Happy To Find Uplift is the best I've come up with yet.
Micheal February 07, 2014 at 10:11 PM
Spy rocks :)
mmx February 10, 2014 at 12:28 PM
happily treading forward unaffected...
Gb March 25, 2014 at 12:21 PM
Happy to facesit u...

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