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Update: Nosh Delicatessen Opening in Late August

The eatery promises to deliver a little bit of the Big Apple right here in Encinitas.

If you’re a foodie in New York City, you know Katz, Carnegie, and 2nd Avenue Deli are golden standards when it comes to good pastrami. Those classics are what inspired Nosh Delicatessen,

Late this month Nosh Delicatessen will open its doors on El Camino Real in the same shopping center as craft store—and its founders promise to deliver sandwiches that would make any East Coast native proud.

According to a news release, the menu will include traditional sandwiches such as corned beef, pastrami, turkey pastrami and chopped liver, as well as homemade Matzo ball soup, deli salads, Nova Lox—and, of course, bagels. Sandwiches will range from $4 to $10, and there will catering services and party plates, too.

The founders have owned more than 22 restaurants and combined have more than 50 years of experience in the industry—but they say it was the lack of any true New York-style delis that prompted them to launch Nosh Delicatessen.

After they open the Encinitas location, they plan to open two more locations before the year ends: one in La Jolla, and another in a still-to-be-determined part of San Diego.

Patch will keep you updated with more information as it becomes available.

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Catherine Albertini September 29, 2012 at 01:53 AM
The Nosh opened yesterday. The food blows away any NY deli in town!
Jay Berman September 29, 2012 at 02:08 AM
I was there today, it is OK, I was hoping for table service. I wish them luck but they will have to change a few things like the pickles will have to be better and they need real deli mustard, not that honey stuff ... its gotta be like New York .. real rye pbread, not that soft swrill stuff .. too California ..
Jay Berman October 06, 2012 at 05:39 PM
I hate to slam a new restaurant, especially a independent ... I would suggest a few things ... use a good deli meat vendor .. the roast beef was sort of gray and salty ... use Deitz and Watson or Boars Head, that alone would bring people in. Dump the plastic clamshells for dine in ... Use a quality paper plate, they don't seem to have the facility to use china and silver, that's OK .. Dump the factory pickles - get real deli pickles. Get real rye bread, not that swirl stuff .. If you want to be a NY style Jewish Deli, you gotta act like it .. also, take people's names on the tickets, yelling CORNED BEEF ON RYE is just not efficient .. Get real deli mustard, not that sweet crap ...
ds October 23, 2012 at 08:20 PM
How about milton's on via De la valle?
Jay Berman October 23, 2012 at 11:53 PM
Milton's is good, DZ Akins near SDSU is the best ..

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