, a Carlsbad-based maker of sunglasses, earlier this month when it posted a billboard that read “Happy to Sit on Your Face” on Coast Highway 101 in Encinitas. The suggestive slogan spurred complaints, prompting billboard-owner Clear Channel to , but not without protest from its supporters.
The wording was a play on its new Happy Lens, a line of sunglasses designed to make whoever wears them happier by letting in more sunshine to boost serotonin levels in the brain. the message could have been better communicated if there was an actual image of sunglasses on the billboard. It seems the company has taken that feedback to heart. A new billboard is now displayed that reads “Happiness is Coming” and shows a photo of the Happy Lens in the bottom right-hand corner.
“We’re happy that the billboard is up again, and that SPY is permitted to tell everyone that the Happy Lens will be arriving soon,” stated SPY marketing director Devon Howard in a written statement from the company. “We have several months to go leading into the Happy release, so we’re hoping this billboard sticks around for longer than the last one did (a week).”
According to the company statement, SPY is planning to post a new billboard in Encinitas every four weeks promoting the Happy Lens until its released in February.