There’s a new billboard on Coast Highway 101 in Encinitas that’s got a lot of folks doing a double take.
The buzz is being generated by Carlsbad-based company SPY sunglasses' latest ad, which features a single line of text that reads ‘Happy to Sit on Your Face.’
If the company’s aim was to get the attention of locals, it’s certainly succeeded—though based on some of the emails Patch has received, some are chuckling while others are raising an eyebrow. “Ha! I think it’s brilliant,” one Patch reader wrote, though another expressed disbelief stating “Really? I mean come on, that’s just tacky.”
We want to know your opinion: Is the billboard funny or faux pas? Vote in our poll, and tell us your thoughts in the comments below.
The point of the billboard, according to SPY, is to introduce its new Happy Lens—a line of sunglasses that actually aim to increase the happiness of whoever is wearing them. Patch contacted SPY for a statement and the North County company had this to offer:
“We are a happy brand. We make products for people to wear while doing the things they love to do most. It's what makes us happy. We are happiest when we are doing that.
We have a revolutionary new lens technology coming out, the Happy Lens, and this is the first nod toward that product launch. The Happy Lens is a patent-pending lens technology that harnesses the science of light therapy to the benefit of the wearer, which can increase serotonin, decrease melatonin and help keep circadian rhythms healthy. It's the most exciting thing any of us have ever worked on, and this billboard is the first effort to begin the buildup of promotion for the product, which releases in February 2013.”