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Health & Fitness

First Student-Run Media Agency Debuts in San Diego

San Diego State University’s Journalism & Media Studies department, known for having one of the top journalism and public relations programs in the country, debuted a new course this spring semester titled “Media Agency and Incubator” that is the first student-run media agency in the San Diego area.

The media agency, named Arrow Media Group at San Diego State University, is leading the pack of university media agency programs to provide graduate and undergraduate students with the opportunity to take learning about public relations, advertising, marketing communications, digital media, and more to the next level with a real world environment.

“A traditional internship is a great resume builder and teaches the entry-level basics of working in an agency,” said course instructor Erika DiProfio, a longtime marketing and public relations executive, current vice president of marketing and public relations for Slater’s 50/50, and SDSU lecturer. “This course takes it up a few notches by giving students an opportunity to not only create a plan, but to execute against that plan on the clients’ behalf. It is results-driven, just like in the real world.”

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A recent ranking of public relations programs among national universities placed SDSU’s Journalism & Media Studies department sixth in the United States and is the only top-ten public relations program west of the Mississippi River.  Arrow Media Group at San Diego State University adds to the prestige of the program and makes the university an even more lucrative and attractive destination for students aspiring to study  public relations at a prestigious university.

The client roster for the agency is diverse and includes nonprofits, corporations, and small-businesses such as RAD-LAB, an architectural group spearheading the Quartyard project in the East Village of San Diego; Cedros Avenue in Solana Beach; the Craft Beer Certification Course in the SDSU College of Extended Studies; the SDSU Children’s Center; The SDSU X-Team, a group of students who are finalists in the $10 million Qualcomm Tricorder XPRIZE competition; and the Agency, a creative group in San Diego.

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Press release below has more information.

FOR IMMEDIATE RELEASE:

SDSU INTRODUCES STUDENT-RUN MEDIA AGENCY

SAN DIEGO -- The SDSU School of Journalism and Media Studies is offering this spring a special course that will not only give students real-world experience running a media agency, but also teach them the basics of starting their own media company.

The course, called “Media Agency and Incubator,” is comprised of graduate and senior undergraduate students working in teams to service real clients needing help with public relations, advertising, marketing communications, digital media, and more. The client roster for the agency is diverse and includes nonprofits, corporations, and small-businesses.

“A traditional internship is a great resume builder and teaches the entry-level basics of working in an agency,” said course instructor Erika DiProfio, a longtime marketing and public relations executive, current vice president of marketing and public relations for Slater’s 50/50, and SDSU lecturer. “This course takes it up a few notches by giving students an opportunity to not only create a plan, but to execute against that plan on the clients’ behalf. It is results-driven, just like in the real world.”

The media agency, named Arrow Media Group at San Diego State University, requires students to strategize, meet with clients, pitch media, manage client budgets, and report results to clients - job duties rarely given to interns in conventional agencies. 

The course is funded by a donation from SDSU Journalism and Media Studies alumnus Scott Pansky, co-founder of public relations firm Allison+Partners.

The client list for Arrow Media Group includes RAD-LAB, an architectural group spearheading the Quartyard project in the East Village of San Diego; Cedros Avenue in Solana Beach; the Craft Beer Certification Course in the SDSU College of Extended Studies; the SDSU Children’s Center; The SDSU X-Team, a group of students who are finalists in the $10 million Qualcomm Tricorder XPRIZE competition; and the Agency, a creative group in San Diego.

CONTACT:

Beth Downing Chee

Media Relations Manager

San Diego State University
C: 858-775-4574
E: bchee@mail.sdsu.edu

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