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The Holdup on Whole Foods

The popular grocery store will come to Encinitas this summer, but the project comes after years of delay.

After three long years of waiting, Encinitas residents will finally get a Whole Foods store this summer. In late 2007, the popular organic grocer announced it would join the Pacific Station project in downtown Encinitas—but it was only recently the company obtained its building permit.

Pacific Station , but still has some construction to complete.

According to Kerry Kusiak, a senior planner for Encinitas Planning and Building, Whole Foods applied for a building permit last June. It was approved about a month ago, and the store is now set to open this June. The company had not applied for any permits before then, according to Kusiak. 

“Whole Foods got involved as the project moved along,” he said. “They wanted the store to be at a certain stage of completion.”

Before breaking ground, Whole Foods wanted a shell building to be completed before signing onto Pacific Station. Kusiak said the company wouldn’t buy any of the fixtures until a permit was completed, which could explain some of the delay.

Pacific Station has been a project five years in the making. The original tentative date for completion was summer 2009, but the project had some delays. Kusiak said one of the reasons for the holdup might have been the amount of people working the construction.

Heather Gordon, who manages the Whole Foods account for The Rogers Group, provided information about the store’s opening date but did not give a reason for the delays.

In the meantime, Encinitas residents have been anxiously waiting for the organic grocery store’s arrival. There are only two Whole Foods locations in San Diego County: one in Hillcrest and another at the University Town Center in La Jolla. Encinitas will have the first North County location, though a store is in the works for Del Mar with no set completion date.

Despite the delay, the is excited about Whole Foods' arrival. Executive assistant Dody Crawford said with the new store there, it will encourage more residents to visit the downtown area.

“The residents around here are eagerly awaiting the Whole Foods, and I know that they’re going to be whole-heartedly welcomed,” she said. “It’s going to be a nice impact for the businesses.”

David March 4, 2011 at 09:10 pm
Who said Encinitas wanted more people in the city? More people = more traffic (with all of what comes with traffic - pollution, accidents, congestion, noise, parking issues, etc.), more tour-ons (wandering people with no true destination), more melee. There are a lot more negatives than positives to Whole Foods being in Encinitas, in my view. Having a big name grocer only brings less of what Encinitas is all about ... relaxed family values in one of the most beautiful locations in the world.
Leslie Keiling March 6, 2011 at 12:20 am
David, please return to your cave and continue eating grubs and earthworms for sustenance. Or perhaps you work for Henry's?
I for one am tired of driving to La Jolla in order to buy things that are only available at Whole Foods. I am very happy that they are coming to Encinitas. I suspect most people who live here are pleased with this as well.
Judd Handler March 7, 2011 at 02:25 pm
Whole Foods' Dirty Little Secret: 2/3 of Whole Foods' $9 billion annual sales is derived from so-called "natural" processed foods and animal products that are contaminated with GMOs (genetically modified organisms). Read this article: http://www.organicconsumers.org/articles/article_22449.cfm
Jeff March 7, 2011 at 07:54 pm
I agree with Dave, I am not thrilled about Whole Foods opening up in this particular location. Would have been better suited over on El Camino Real.
www.encinitaskook.com
KirkH March 9, 2011 at 03:45 pm
Most of the locals aren't the type to shop at "Whole Paycheck". I think the goal is to "revitalize" (i.e. gentrify) downtown Encinitas. I was at Seaside Market the other day and an obviously wealthy older woman was chatting with a local surfer-girl in line. She had just moved down from LA and seemed aware that the yuppies were pushing out locals. She didn't quite apologize but it was close.
Brooke Lee March 11, 2011 at 02:54 pm
As far as not having to drive to La Jolla, in reference to Leslie's comment , I wouldn't count on staying off the freeway for your non earthworm sustenance just yet. The Pacific Station Whole Foods is set to be their smallest store ever and that means limited items and product lines. And I agree with David- with traffic, parking, and other related issues, WF will add unnecessary congestion to a great area. Take a look at how the new stoplight at the underground parking entrance already backs up traffic (particularly during Coaster crossings) and that is without residents and WF even open.
Kurt March 28, 2011 at 11:25 am
A natural foods shop run by a Mom & Pop would have been better. A smaller company/shop that has similar products, core values that match the downtown vibe -- shoppers that drive toyotas/VW's & not mercedes/porsches. Unfortunately, the area drives lea$e$ that only supports tenant$ like Whole Finance Food$. A store is needed, but not this one & not the clients / bustle that it brings - grocery bill = car payment
J. Hebert March 30, 2011 at 02:17 am
BTW, the La Jolla Whole Foods store is not at University Town Centre (which itself is not really in La Jolla anyway), but is part of what's grandly called The Shops at La Jolla Village, a couple of miles west.
Dee Peters April 13, 2011 at 11:10 am
Jimbo's rules.
karla April 22, 2011 at 11:33 am
Encinitas please get over yourselfs...i lived there for 3 years and was so happy when i left. you complain about traffic and people, guess what that is called reality somthing that you guys dont live in
Judd Handler April 22, 2011 at 12:54 pm
Karla,
Thank you for leaving Encinitas!
Robbin Rex April 23, 2011 at 03:27 pm
I'm thrilled that Whole Foods is finally opening in Encinitas. Does anyone know when they are hiring?? I'd love to work there.
Tom Roebuck (Editor) April 23, 2011 at 05:40 pm
Robbin, try this link for job opportunities at the Pacific Station Whole Foods:
https://jobs6-wholefoods.icims.com/jobs/search?ss=1&searchKeyword=&searchLocation=&searchCategory=&searchCompany=1054895&searchPostedDate=&searchPositionType=&searchRadius=5&searchZip=
Linda Moore April 29, 2011 at 03:47 pm
I for one am excited about the arrival of Whole Foods in downtown Encinitas. I am tired of driving to La Jolla all the time! Plus the restaurants in Pacific Station are great too!
http://lindasellsmoore.com
deb arnold-wolford May 18, 2011 at 08:10 pm
Well I was excited about the opening, but my time, WF prices, size of the store and congestion in and out will keep me loyal to trader joes and henry's
Mela May 28, 2011 at 01:08 pm
I am a new resident of Rancho S.F. and know and love the Wholefoods concept. The more choice we all have as individuals is better for all concerned. Let's try to stop the finger pointing and be philosophical. All businesses in this world are extremely competitive and it is up to the consumer to make the final choice as to where to buy their food. Let's try to live in harmony and respect one anothers choices. I for one am very excited that Whoefoods will be close to my neighbourhood. Give them a chance everybody.
Mela
Pat June 10, 2011 at 04:44 am
Well said Mela. Let's wait for the Rancho Santa Fe store.
Ned June 15, 2011 at 01:34 am
Whole Foods Admits Selling GMOs
http://www.organicconsumers.org/articles/article_22485.cfm CEO John Mackey against Universal Public Health Insurance http://www.telegraph.co.uk/news/worldnews/northamerica/usa/6039805/Whole-Foods-faces-boycott-over-chiefs-health-care-criticism.html "Whole Paycheck" is a fraud.
Ned June 15, 2011 at 01:38 am
A democratically run and socially responsible food co-op w/ local products would be a much better choice.

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Vicki Campbell June 17, 2013 at 04:42 pm
Prop A will help residents and stop greedy developers from buying city council. Vote YES
Rick Moore June 18, 2013 at 09:27 am
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BlueAngel2 June 18, 2013 at 10:20 am
SAVE ENCINITAS FROM RANCID DEVELOPERS. VOTE YES ON PROP A!
BlueAngel2 June 15, 2013 at 09:47 pm
It would NOT surprise me. I thought we dumped Stocks. Why is he still around?
Encinitas YES on A June 16, 2013 at 02:44 pm
My YES on Prop. A sign was stolen yesterday. Other YES on Prop. A signs are disappearing. YetRead More another deceptive and untruthful mailer from the opponents of Prop. A was in my mail box. There's a shrillness and desperation in their opposition. They can't rely on facts and fair play. Polling data not looking good?
BlueAngel2 June 16, 2013 at 03:17 pm
YES ON PROP A will be victorious!
BlueAngel2 June 8, 2013 at 11:20 am
It just goes to show if Stocks or any of his puppets are involved, you will not hear the truth aboutRead More this proposition. They continue to confuse the issue. Please do not throw your vote away to ruin our city and enhance the developer's pockets who do not care what they do to our beautiful Encinitas. Vote YES on PROP A!
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BlueAngel2 June 4, 2013 at 10:40 am
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Lynn Marr June 6, 2013 at 02:26 am
Yes, it will help to slow growth, by making sure that the public approves raising height limits orRead More upzoning, for developments over the parameters of a MAXIMUM of 30 ft. and two stories. Lower set height limits will not be repealed, because they are not in conflict with the initiative or the General Plan. David Ahlgren's fear and speculation is not backed up by one single fact. He just raises the usual building industry "mantra" of alleged risks created by unnamed "unintended consequences." Council's attempt at a preemptive ordinance does NOT guarantee that will be placed on the ballot in 2014, and does NOT eliminate other loopholes such as the "less-than-5-acre" exception, the "categorization of intensity of use" exception, and the height limit exception. The only loophole that Council's drafted ordinance affects is Council's ability to vote by a 4/5 supermajority on upzoing if it is done with respect to a "significant public benefit." Not only is Council's recently drafted ordinance NOT guaranteed, in that a future Council could reverse it, if it is not enacted through a public vote, but also Council's attempt at preempting the "right to vote on upzoning and raising height limits initiative" DOESN"T eliminate the other loopholes that still exist in our General Plan, Policy 3.12., which exceptions I've spelled out, here.
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BlueAngel2 June 6, 2013 at 07:22 pm
YES on PROP A which is NOT deeply flawed and very well written.